This is an essential module for MBA programme as organization strategies are recognized as fundamental determinant of a firm’s growth and profitability. It is believed that knowledge in managing organization strategy is critical to understand and comprehend business problems involving different economic conditions, and decision-making involving business complexity.

This course teaches students a comprehensive understanding to marketing, its critical activities and relation to business positioning.The topics covered include marketing strategy, marketing information systems, consumer behaviour, market analysis, market segmentation, targeting and positioning, product development and product life cycle, product strategies, services marketing, international marketing, price determination, marketing communication and distribution.